Voice, tones, and / or focus

Journalism in a nutshell

Every journalistic organization adopts unique voices and tones to differentiate themselves from the other. Voice is the personality behind the writing while the tone creates the change that embodies the mood. Both are vital to writing successfully online. Let's look at a few of the different articles covering the same story about Microsoft discontinuing their product: Windows Media Center.

The Verge

The Verge has always been one of my favorite tech sites to visit. Their voice has always been very conversational. In the article, they covered the rise of Media Center and its eventual demise and selloff to Ericsson. It was a great idea, but the idea never quite caught on. Microsoft said they are putting all their TV resources in the Xbox.

Techradar

Techradar basically came off with a "it's about time" vibe. While it's sad, the killing of Windows Media Center is much needed. They wrote on about the possible alternatives that a user can use instead of using Windows Media Center. 

Digital Trend

Digital trend gave Media Center fans some bad news today. Windows 10 is indeed killing off Windows Media Center. Media Center was once hailed as a top of the line suite that allows for seamless integration with different media formats. However, with the features becoming more and more prevalent, Windows Media Center has become a ghost of its former self. 

Distinctions

At first glance, all three websites talked about the same thing. They all covered the death of Windows Media Center. However, each site offered subtle differences during the writing of the article. The Verge covered the event matter of fact, they lauded Windows Media Center for what it was, a full-featured interface to be used within the confines of a living room. They also gave out additional information on what Microsoft plans to do after axing Windows Media Center. 

Techradar just covered it for what it was. They told readers of the axing, and to stay away from Windows 10 if readers want to keep their beloved Windows Media Center intact.

Digital Trend covered it from the tech point of view, giving the sad news to readers while offering alternatives that can be used instead of Windows Media Center.

For the most part, there's not much of a mood beyond the hey MS is axing this product. However, each article does have its own voice. 

That's it for today.

Stay Classy.